We aim to combine a professional approach, an enormous duty of care and maximum attention to detail, with no-nonsense results driven advice, to achieve the very best outcomes for our clients. Discretion, honesty, and the highest level of service are what drives us.
A trusted advisor with decades in the industry, Alex offers discreet, independent guidance backed by a powerful network and a reputation for integrity in every deal.
Drawing on a strong background in high-value transactions, Oliver combines sharp negotiation skills with a modern approach to buying and selling in central London.
With over 30 years of experience in prime London property, Johnny is known for his calm approach, deep market insight, and long-standing client relationships across Kensington and Notting Hill.
A trusted advisor with decades in the industry, Alex offers discreet, independent guidance backed by a powerful network and a reputation for integrity in every deal.
Drawing on a strong background in high-value transactions, Oliver combines sharp negotiation skills with a modern approach to buying and selling in central London.
With over 30 years of experience in prime London property, Johnny is known for his calm approach, deep market insight, and long-standing client relationships across Kensington and Notting Hill.
Trusted and resourceful with a strong network, Jerry is a collaborative guide and astute adviser. With over thirty years of property experience as well as having lived and breathed the Notting Hill area over this time, Jerry brings a track record of delivering for clients with care and perseverance.
Let's Start a Conversation
We are in constant communication with our exclusive network of buyers and sellers in prime Central London locations. Are you ready to discuss your next steps with SFL?
They went above and beyond the job they were employed to do and their professionalism and patience was exemplary. I cannot recommend the team more highly.
Christopher & Jennifer Garwood
I have known and worked with Johnny for nearly 30 years. He has always given me sensible and well considered advice and has bought and sold homes for me multiple times. He is one of the most experienced and knowledgeable agents working in the area.
Touker Suleyman
Alex was truly dedicated to my search and left no stone unturned. His patience and hard work had resulted in a truly magical house that my wife and I adore. We are so grateful and will always recommend him to any of our friends who want to move.
Jamie Laing
We Provide Services with Results
Buyers
SFL are a close-knit, respected team ideally placed to help you search for your dream home. We are here to provide honest, caring guidance and advice throughout your journey.
Sellers
Stroud Fuller Lurot manage a diverse but exclusive portfolio of premium buyers. We will target our communications at trusted, reliable clients interested in your property.
Advisory Services
We provide a range of additional services beyond buying and selling. Feel free to speak to us about property management, market insights, and more.
Off-market Exclusives
We are proud to offer a tailormade range of discreet professional services, helping you to buy or sell property without shouting from the portal rooftops.